Good things last longer.

Whether it is music or movies, art or architecture, ideas or objects, only good things stand the test of time. They even get better with time. But that's usually not the case with the things we wear.

We want to change that.

We make high quality clothes that last. Timeless instead of trendy. Functional instead of flashy. Accessible instead of exclusive. We believe this is the new way forward.

We're starting with the ultimate wardrobe essential—the basic tee—and finding our way from there. We hope you’ll join us for the journey.