Bamboo t-shirts are nice but nothing compares to the buttery softness and the sheer comfort of 100% pure Supima cotton t-shirts. Once you try them, you'll never go back.
World's Best Cotton
Supima is no ordinary cotton. Grown in California, it constitutes only 0.6% of the world's total cotton production. It's unbelievably soft and smooth and is also much softer than bamboo, which is usually mixed with low-quality cotton and elastane to make t-shirts.
Bamboo fabric is a type of semi-synthetic rayon, while Supima cotton is a 100% natural fibre. It goes into making our beautiful, lustrous fabric that feels amazing on your skin. Light as a feather and smooth as silk, it's comfort at a whole new level.
Our 12 colours for men and 12 for women are the most exciting to be ever seen in t-shirts. And we dye them with High IQ dyes—the best in the industry. That, combined with Supima cotton's better colour absorption than bamboo, means your t-shirts will stay vibrant for longer.
We collected and analysed size data of 135 brands to arrive at an ideal fit for each size. We further refined that by making samples and having people try them on. Loose enough to feel comfy yet tight enough to look smart, our t-shirts fit just right.