Our basic t-shirts, made from Supima cotton, are the softest, comfiest t-shirts ever made. Light as a feather and smooth as silk, wear them and you'll never wear anything else again.
World's Best Cotton
Supima is no ordinary cotton. Only 0.6% of the world's total cotton production is Supima. This rare breed of cotton is grown in California and is far softer, smoother, and stronger than regular cotton. If high-quality basic t-shirts is what you're after, it doesn't get better than this.
We knit a fine count Supima yarn into raw fabric, then dip it in enzymes to make it even smoother and top it up with silicone to make it even softer. The result is a beautiful, lustrous fabric, which goes into making our super-soft basic t-shirts that feel like butter on your skin.
Our 12 colours for men and 12 for women are the most exciting to be ever seen in basic t-shirts. And we dye them with High IQ dyes—the best in the industry. That, combined with Supima cotton's superior colour absorption, means your t-shirts will stay vibrant for longer.
We collected and analysed size data of 135 brands to arrive at an ideal fit for each size. We further refined that by making samples and having people try them on. Loose enough to feel comfy yet tight enough to look smart, our t-shirts fit just right.