March Tee gets many things right. But their tees could be softer, there could be more colour options, and, of course, the price could be a little more sensible. So we took the best parts of their approach and made it our own.
100% Supima Cotton
We use the same great Supima cotton as March Tee. This rare breed of cotton is grown in California and constitutes only 0.6% of the world's total cotton production. Far softer, smoother, and stronger than regular cotton, once you try Supima, you'll never go back.
March Tee uses mercerised Supima fabric, which tends to feel a little stiff and synthetic. Instead, we dip our Supima fabric in enzymes to make it even smoother and top it up with silicone to make it even softer. The result is a buttery soft fabric that's at a whole new level.
Wish March Tee had more colours? Our 12 colours for men and 12 for women are your wish come true. And we dye them with High IQ dyes—the best in the industry. Combined with Supima cotton's superior colour absorption, it means that your tees will stay vibrant for longer.
We collected and analysed size data of 135 brands, including March Tee's, to arrive at an ideal fit for each size. We further refined that by making samples and having people try them on. Loose enough to feel comfy yet tight enough to look smart, our tees fit just right.