Organic cotton t-shirts are nice but nothing compares to the buttery softness and the sheer comfort of 100% pure Supima cotton t-shirts. Once you try them, you'll never go back.
World's Best Cotton
Supima is no ordinary cotton. Grown in California, it constitutes only 0.6% of the world's total cotton production. It's a zero-waste crop that minimises land and water usage, and its 50% longer fibres make the t-shirts much softer and longer-lasting than organic cotton t-shirts.
Organic cotton t-shirts can be a little rough to the touch. On the other hand, our Supima fabric is dipped in bio-enzymes to make it even smoother and topped up with silicone to make it even softer. The result is a beautiful, lustrous fabric that is at a whole another level of comfy.
Our 12 colours for men and 12 for women are the most exciting to be ever seen in t-shirts. And we dye them with High IQ dyes—advanced dyes that use 50% less water and energy and stay vibrant much longer than the conventional dyes used for dyeing organic cotton t-shirts.
We collected and analysed size data of 135 brands to arrive at an ideal fit for each size. We further refined that by making samples and having people try them on. Loose enough to feel comfy yet tight enough to look smart, our t-shirts fit just right.