Supima cotton is not the same as Pima cotton. While Supima is a certified, high-quality cotton with a guarantee of authenticity, Pima cotton is a generic breed that might be mixed with low-quality cotton.
100% Supima Cotton
Unlike Pima cotton that can be grown anywhere, genuine Supima cotton is grown in southwestern United States using the the most advanced agricultural practices. T-shirts made from Supima cotton tend to be much softer and last longer than those made from generic Pima.
We knit a fine count Supima yarn into raw fabric, then dip it in enzymes to make it even smoother and top it up with silicone to make it even softer. The result is a beautiful, lustrous fabric, which goes into making our softer-than-Pima t-shirts that feel like butter on your skin.
Our 12 colours for men and 12 for women are the most exciting to be ever seen in t-shirts. And we dye them with High IQ dyes—the best in the industry. That, combined with Supima cotton's better colour absorption than Pima, means your t-shirts will stay vibrant for longer.
We collected and analysed size data of 135 brands to arrive at an ideal fit for each size. We further refined that by making samples and having people try them on. Loose enough to feel comfy yet tight enough to look smart, our Supima cotton t-shirts fit just right.