Our Supima cotton t-shirts are the softest, comfiest t-shirts ever made. Light as a feather and smooth as silk, wear them and you'll never wear anything else again.
World's Softest Cotton
Supima is no ordinary cotton. Only 0.6% of the world's total cotton production is Supima. This rare breed of cotton is grown in California and is far softer, smoother, and stronger than regular cotton. It makes for our cloud-soft t-shirts that are a whole new level of comfy.
We knit a fine count Supima yarn into raw fabric, then dip it in enzymes to make it even smoother and top it up with silicone to make it even softer. The result is a beautiful, lustrous fabric, which goes into making our incredibly soft t-shirts that feel like butter on your skin.
Our 12 colours for men and 12 for women are the most exciting to be ever seen in t-shirts. And we dye them with High IQ dyes—the best in the industry. That, combined with Supima cotton's superior colour absorption, means your t-shirts will stay soft and vibrant for longer.
We collected and analysed size data of 135 brands to arrive at an ideal fit for each size. We further refined that by making samples and having people try them on. Loose enough to feel comfy yet tight enough to look smart, our ultra-soft t-shirts fit just right.