Our summer t-shirts, made from Supima cotton, are the softest, comfiest t-shirts ever made. Light as a feather and smooth as silk, they will see you through those hot summer days without breaking a sweat.
World's Softest Cotton
Supima is no ordinary cotton. Only 0.6% of the world's total cotton production is Supima. This rare breed of cotton is grown in California and is far softer, smoother, and stronger than regular cotton. If ultra-comfy summer t-shirts is what you're after, it doesn't get better than this.
We knit a fine count Supima yarn into raw fabric, then dip it in enzymes to make it even smoother and top it up with silicone to make it even softer. The result is a beautiful, lustrous fabric, which goes into making our super-soft summer t-shirts that feel amazing on your skin.
Our 12 colours for men and 12 for women are so summery they'll make an ice-cream cone jealous. And it helps that they were dyed with High IQ dyes—the best in the industry—so the colours will stay on long after the summer is gone.
We collected and analysed size data of 135 brands to arrive at an ideal fit for each size. We further refined that by making samples and having people try them on. Loose enough to feel comfy yet tight enough to look smart, our t-shirts fit just right.