Our Supima cotton t-shirts are the softest, comfiest t-shirts ever made. Light as a feather and smooth as silk, wear them and you'll never wear anything else again.
Only 0.6% of the world's total cotton production is Supima. This rare breed of cotton is grown in California and is far softer, smoother, and stronger than regular cotton. If you've not worn it before, you're in for a revelation.
We knit a fine count Supima yarn into raw fabric, then dip it in enzymes to make it even smoother, and top it up with silicone to make it even softer. The result is a beautiful, lustrous fabric that feels like butter on your skin.
Our 12 colours for men and 12 for women are the most exciting to be ever seen in t-shirts. And we dye them with High IQ dyes—the best in the industry. That, combined with Supima cotton's superior colour absorption, means your t-shirts will stay vibrant for much longer.
We collected and analysed size data of 135 brands to arrive at an ideal fit for each size. We further refined that by making samples and having people try them on. Loose enough to feel comfy yet tight enough to look smart, our t-shirts fit just right.