From Zoom calls to Netflix binges. Grocery runs to baking marathons. Morning workouts to evening wind-downs. You do it all. This is the tee that does it with you.

World's Best Cotton

Supima—a rare breed of cotton—is unlike anything you've ever worn. Grown in perfect California weather, its fibres grow 50% longer, giving it its unbelievable softness. So whether checking in at the airport or checking out at the supermarket, you'll be comfy wherever you go.

Rich, Lustrous Fabric

We take an extra-fine count Supima yarn and knit it tightly to make our beautiful, lustrous fabric that feels amazing on your skin. Wear it to a board game party or to your next all-hands meet, this is a tee that looks as good as it feels.

Easy-to-pair Colours

Classic colours that look gorgeous with any jeans or pants, shorts or skirts. Pull through your weekday grind and your weekend plans, in your most put-together looks.

Superb Fit

Wider neck, curved hem, ideal-length sleeves. We've perfected our cut over the years after listening to hundreds of customers. Loose enough to chill in, yet tight enough to look good doing it, our tees fit just right.