Staying in or stepping out. At the pool or at the bar. Heading to the mountains or to the beach. With our fresh, comfy-as-heck tees, this summer has nothing on you.
Superior Cotton
Supima—a rare breed of cotton—is unlike anything you've ever worn. Grown in perfect California weather, its fibres grow 50% longer, giving it its unbelievable softness. So whether running usual errands or walking unusual trails, you'll be at ease no matter what you do.
Luxurious Fabric
We take a fine count Supima yarn and knit it tightly to make our beautiful, lustrous fabric that feels amazing on your skin. It goes into making our incredibly light and airy tee that is perfect for a summer night out on the town.
Gorgeous Colours
Our 12 colours for men and 12 for women are so summery they'll make an ice-cream cone jealous. And it helps that they were dyed with High IQ dyes—the best in the industry—so the colours will stay on long after the summer is gone.
Superb Fit
We collected and analysed size data of 135 brands to arrive at an ideal fit for each size. We further refined that by making samples and having people try them on. Loose enough to chill in, yet tight enough to look good doing it, our tees fit just right.
