The Perfect Everyday Tee
World's best cotton. Gorgeous colours. Superb fit.
Shop Men's
Thoughtfully made from quality materials, our incredibly soft, light tee is designed to be your everyday go-to piece.
Superior cotton
Softer, smoother, stronger—Supima is the cashmere of cottons. Grown in sunny California under perfect weather conditions, its fibres grow 50% longer and endow it with superlative properties. Wear it and you'll never wear regular cotton again.
Luxurious fabric
A fine count Supima yarn is tightly knit to make a lightweight and airy fabric that feels amazing on your skin. It goes into making our exceptionally comfy tee that can be worn by itself in warmer months or as a base layer in cooler months.
Stronger threads
Coats is the gold standard in sewing threads. We use their high-performance polyester threads to make durable seams that resist breaking for far more wash-and-iron cycles than regular threads.
Gorgeous colours
Our 12 colours for men and 12 for women are so fun and exciting, they are basically a party in your wardrobe. And what's more, they were dyed with High IQ dyes—the best in the industry—so the party will continue wash after wash.
Superb fit
Goodbye ill-fitting tees. We collected and analysed size data of 135 brands to arrive at an ideal fit for each size. We further refined that by making samples and having people try them on. Loose enough to feel comfy and tight enough to look smart, our tees fit just right.