The perfect everyday tee.
World's best cotton. Gorgeous colours. Superb fit.Shop Men's
Softer, smoother, stronger—Supima is the cashmere of cottons. Grown in sunny California under perfect weather conditions, its fibres grow 50% longer and endow it with superlative properties. Wear it and you'll never wear regular cotton again.
A fine count Supima yarn is tightly knit to make our beautiful, lustrous fabric that feels amazing on your skin. Wear it by itself in warmer months or as a base layer in cooler months. Either way, it's so comfortable you'll think you're floating on a breeze.
UK-based Coats is the world's gold standard in sewing threads. We use their high-performance polyester threads to make durable seams that resist breaking for far more wash-and-iron cycles than regular threads.
Our 12 colours for men and 12 for women are the most exciting to ever be seen in tees. And what's more, they were dyed with High IQ dyes—the best in the industry—so the colours will remain vibrant wash after wash.
Goodbye, ill-fitting tees. We collected and analysed size data of 135 brands to arrive at an ideal fit for each size. We further refined that by making samples and having people try them on. Loose enough to feel comfy yet tight enough to look smart, our tees fit just right.