Comfy as a cloud.
Ultra-soft tees you can live in.
Shop Men's
Weekday grind or weekend binge. Staying in or stepping out. Getting ready or going to bed. This is one tee you'll never want to take off.
World's softest cotton
Supima—a rare breed of cotton—is unlike anything you've ever worn. Grown in sunny California under perfect weather conditions, its fibres grow 50% longer, giving it its unbelievable softness. Wear it and you'll never wear regular cotton again.
Feather-light fabric
Our incredibly lightweight and airy fabric is made from a fine count Supima yarn. Wear it by itself in warmer months or as a base layer in cooler months. Either way, it's so comfortable you’ll think you’re floating on a breeze.
Itch-free stitching
UK-based Coats is the world's gold standard in sewing threads. We use their high-performance polyester threads to create clean seams that are comfortable against the skin yet strong enough to withstand many washings and ironings.
Gorgeous colours
Our 12 colours for men and 12 for women are so fun and exciting, they are basically a party in your wardrobe. And what's more, they were dyed with High IQ dyes—the best in the industry—so the party will continue wash after wash.
Superb fit
Goodbye, ill-fitting tees. We collected and analysed size data of 135 brands to arrive at an ideal fit for each size. We further refined that by making samples and having people try them on. Loose enough to feel comfy yet tight enough to look smart, our tees fit just right.