From Zoom calls to Netflix binges. Grocery runs to baking marathons. Morning workouts to evening wind-downs. You do it all. This is the tee that does it with you.
Superior Cotton
Supima—a rare breed of cotton—is unlike anything you've ever worn. Grown in perfect California weather, its fibres grow 50% longer, giving it its unbelievable softness. So whether checking in at the airport or checking out at the supermarket, you'll be comfy wherever you go.
Luxurious Fabric
We take a fine count Supima yarn and knit it tightly to make our beautiful, lustrous fabric that feels amazing on your skin. Wear it to a board game party or to your next all-hands meet, this is a tee that looks as good as it feels.
Gorgeous Colours
12 fresh and vibrant colours for men and 12 for women, so you can wear a different one each day for a couple weeks. And we dye them with High IQ dyes—the best in the industry—so the colours will stay vibrant weeks upon weeks.
Superb Fit
We collected and analysed size data of 135 brands to arrive at an ideal fit for each size. We further refined that by making samples and having people try them on. Loose enough to chill in, yet tight enough to look good doing it, our tees fit just right.
